SMOVE - Clou Inside
Niesmann+Bischoff is a German manufacturer of premium motor homes. Their vision is to disrupt the somewhat dull market by combining esthetically beautiful design and high-end technology in their vehicles. For the world premiere of their new flagship, the Smove, we were challenged to create a dramatic, immersive presentation that would live up to the brand vision and values of Niesmann+Bischoff.
Together with Brainwok we developed the creative concept: A virtual journey of the vehicle across Europe, featuring places like the coastal drive of Barcelona, Rhine area and the Salzkammergut. In order to create the illusion of a driving Smove inside Scalaria event resort we created a 3D Projection Mapping installation featuring custom stage design elements and video animations in 4k UHD resolution.
Within the virtual journey of the SMOVE we tried to highlight certain features of the sporty exterior design as well as transport the dynamic vibe of this innovative kind of motor home.