Smart Christmas Mapping
For the promotion of a pre-Christmas edition of maplab we were asked to create a video installation in public space using a classic billboard as our canvas. The main goal was to visualize the spirit of "Smart City Graz", a modern sustainable city quarter currently under construction.
We first designed the billboard print and on that basis created custom playful video animations in an atmospheric and Advent season-like mood. On the day of the event we used the Mobile Mapper, a mobile light projection unit, to create a projection mapping and thus invigorate the physical billboard. In order to visualize the future city quarter we relied on 3D data provided by uwalkin. Special thanks to Helmut List Halle for providing the billboard space and Mobile Mapper.
Client | maplab Services | 3D Animation, Projection Mapping Location | Helmut List Halle Year | 2016